I find what’s holding a business back—and lead the work that makes it work better.
Marketing and brand leader with 20+ years building brands, messaging, and marketing teams for The Home Depot, Meta, Splenda, Coca-Cola, and Orkin, and for growth-stage tech and mission-driven organizations.
See the workSelected work
Five problems. Five different solutions.
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PHOBIO / HEAD OF MARKETING
30% more completed trade‑ins.
Salesforce data revealed the drop-off. Clearer emails helped customers finish.
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SPLENDA STEVIA / RESEARCH, POSITIONING & PACKAGING
6 months ahead of target.
The work helped save Splenda Stevia from discontinuation and exceed its 2019 share-of-market goals six months early.
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THE HOME DEPOT WORKSHOPS
60% more registrations.
An end-to-end overhaul across 18 months, 7 departments and 2,000 US stores.
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META (THEN FACEBOOK) / BROADER PROGRAM RESULT
$260M above goal.
2021 spend with US diverse suppliers: $1.26B against a $1B goal. My contribution: brand positioning, messaging, and communication strategy.
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GEORGIA NATURAL GAS / VP CLIENT PARTNER AT MOXIE
Beyond the stretch goal.
Customers expected a year-end catch. Clarifying the Guaranteed Bill offer helped save a product facing discontinuation.
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