stacy sanford.
STACY SANFORD / MARKETING & BRAND LEADERSHIP

I find what’s holding a business back—and lead the work that makes it work better.

Marketing and brand leader with 20+ years building brands, messaging, and marketing teams for The Home Depot, Meta, Splenda, Coca-Cola, and Orkin, and for growth-stage tech and mission-driven organizations.

See the work

Selected work

Five problems. Five different solutions.

  1. PHOBIO / HEAD OF MARKETING

    30% more completed trade‑ins.

    Tracking data from Salesforce Marketing Cloud revealed the drop-off. Fixed links and clearer emails helped customers complete their trade-ins.

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  2. SPLENDA STEVIA / RESEARCH, POSITIONING & PACKAGING

    6 months ahead of target.

    The work helped save Splenda Stevia from discontinuation and exceed its 2019 share-of-market goals six months early.

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  3. THE HOME DEPOT WORKSHOPS

    60% more registrations.

    An end-to-end overhaul across 18 months, 7 departments and 2,000 US stores.

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  4. META (THEN FACEBOOK) / BROADER PROGRAM RESULT

    $260M above goal.

    2021 spend with US diverse suppliers: $1.26B against a $1B goal. My contribution: brand positioning, messaging, and communication strategy.

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  5. GEORGIA NATURAL GAS / VP CLIENT PARTNER AT MOXIE

    Beyond the stretch goal.

    Customers expected a year-end catch. Clarifying the Guaranteed Bill offer helped save a product facing discontinuation.

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Hiring a marketing or brand leader? Let’s talk.

stacy@stacysanford.com