I uncover what’s holding a business back—and lead the change that moves it forward.
I start with a company’s ethos and the promise it can truly deliver to its customers. Then I dig for what’s getting in the way: the disconnects between a business and the people it serves, whether they live in the experience, the operations, or the message. I find the answers and lead the teams that clear those barriers. For 20+ years, I’ve done that for some of the world’s largest brands, including The Home Depot, Meta, Splenda, and Coca-Cola, and for a wide variety of clients across a multitude of industries.
Selected clients
- Retail & home services
- The Home DepotStores & Workshops · Home Services
- Orkin
- Oreck
- Technology
- MetaGlobal Supplier Diversity
- Phobio
- Food & beverage
- Coca-ColaGold Peak Tea & Coffee · My Coke Rewards · Dasani
- Splenda
- Java House
- Hospitality & gaming
- Harrah’s
- Energy
- Georgia Natural Gas
- Financial services
- First USA Visa
- Pet care
- Nutro
- Greenies
- Logistics & professional services
- Visible SCM
- Worldwide ERC
- ON Partners
Selected work
Unique problems. Creative solutions.
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PHOBIO / BRAND STRATEGY & CUSTOMER EXPERIENCE
Line-of-business sales up 30%.
I found a break in the customer journey and repaired the email language, follow-up cadence, and a broken link.
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SPLENDA STEVIA / RESEARCH, POSITIONING & PACKAGING
6 months ahead of target.
My primary and secondary research uncovered a missed audience distinction: stevia and artificial-sweetener buyers weren’t the same audience.
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THE HOME DEPOT WORKSHOPS / PROGRAM STRATEGY & CUSTOMER EXPERIENCE
60% more registrations.
An end-to-end overhaul across 18 months, 7 departments and 2,000 US stores.
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META (THEN FACEBOOK) / BRAND STRATEGY & MESSAGING
$260M above goal.
Broader program result: $1.26B spent with US diverse suppliers in 2021 against a $1B goal. My contribution: brand positioning and global messaging strategy.
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GEORGIA NATURAL GAS / MESSAGING & CUSTOMER ACQUISITION
Beyond the stretch goal.
Data analytics and customer research exposed a misunderstood promise. Clearer messaging helped save Guaranteed Bill from discontinuation.
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